White label fintech platform

Build your brand by repainting our product

Cutting-edge financial technology and compliance expertise into your own branded solution.

The Equals platform dashboard with default branding
The same platform dashboard repainted with a partner's branding

Launch within weeks

Go live with zero development

Accelerate your launch without the cost, complexity, or time associated with developing your own financial technology stack.

We're your licensed partner

Operate under our established infrastructure so you can launch and scale without needing to acquire complex licences.

End-to-end compliance & KYC

Outsource all KYC, AML, KYB, and ongoing monitoring to us. From identity checks to transaction screening, we handle the workload.

Start issuing branded cards

  1. Offer branded multi-currency cards tailored to business needs, including virtual, physical, and tokenised digital-wallet-ready cards, plus both prepaid and debit options.

Get in touch with our
white label team

Speak with our specialists to discuss your requirements, explore the right approach, and plan your white-label deployment.

How we safeguard your money

The money in the payment accounts held with Equals Money PLC is not covered by the Financial Services Compensation Scheme (FSCS). Instead, your money is protected via a safeguarding method in accordance with the Payment Services Regulations / E-money Regulations. Your money is held in specially designated, safeguarded bank accounts with Tier 1 banks, and is kept separate from our own funds.

Frequently asked questions

A white label fintech platform is a branded payment services solution that allows a business to offer financial services and embeddable products (such as accounts, payment products and cross-border payments, mobile wallet compatible cards, and FX services) under its own name (without building the tech), while the underlying technology, licensing, and regulatory compliance are provided by a specialist financial services provider such as Equals.
White labelling (in the context of white label payment platforms) is the practice of delivering regulated financial products and services through a third-party platform (such as payment processing, cross-border money transfers, card issuance, FX products, etc.), often custom-branded so that the digital experience does not feel foreign to the end customer. Issue cards featuring your own branding and custom design, or opt for the ready-made Equals design. The provider manages the financial infrastructure and regulatory compliance requirements (such as AML screening, KYC & KYB checks, and controls for fraud prevention), while the client business controls the brand, user experiences, and customer relationship. While Equals is not a bank, it is an FCA-regulated EMI (Electronic Money Institution) with over 18 years of fintech expertise, offering a range of flexible payment and embedded finance solutions available via white labelling and API integration.
White label platforms are ready-built technology solutions created by one provider and rebranded by another business as their own via white labelling. In a white label fintech platform, this means a regulated fintech or technology provider builds and operates the underlying infrastructure, while client businesses offer these services to their customers under their own brand, without having to build the technology from scratch.
Businesses can consider white labelling to: - Launch financial services or payment products quickly without building from scratch - Avoid the time required and complexity of securing appropriate financial licences - Reduce development time and accelerate operational efficiency - Focus on growth, customer loyalty/experience, and monetisation This makes it an efficient route to market for fintech startups, platforms, and service-led businesses.
White labelling works by separating financial infrastructure from brand ownership. The provider supplies the modular architecture, payment technologies, card issuing solutions, compliance controls, and tech stacks, while the business presents the services through its own or provided, branded interface.