A white label fintech platform is a branded payment services solution that allows a business to offer financial services and embeddable products (such as accounts, payment products and cross-border payments, mobile wallet compatible cards, and FX services) under its own name (without building the tech), while the underlying technology, licensing, and regulatory compliance are provided by a specialist financial services provider such as Equals Money.
White labelling (in the context of white label payment platforms) is the practice of delivering regulated financial products and services through a third-party platform (such as payment processing, cross-border money transfers, card issuance, FX products, etc.), often custom-branded so that the digital experience does not feel foreign to the end customer. Issue cards featuring your own branding and custom design, or opt for the ready-made Equals Money design.
The provider manages the financial infrastructure and regulatory compliance requirements (such as AML screening, KYC & KYB checks, and controls for fraud prevention), while the client business controls the brand, user experiences, and customer relationship.
While Equals Money is not a bank, it is a FCA-regulated EMI (Electronic Money Institution) with over 18 years of fintech expertise, offering a range of flexible payment and embedded finance solutions available via white labelling and API integration.
White label platforms are ready-built technology solutions created by one provider and rebranded by another business as their own via white labelling. In a white label fintech platform, this means a regulated fintech or technology provider builds and operates the underlying infrastructure, while client businesses offer these services to their customers under their own brand, without having to build the technology from scratch.
Businesses can consider white labelling to:
- Launch financial services or payment products quickly without building from scratch
- Avoid the time required and complexity of securing appropriate financial licences
- Reduce development time and accelerate operational efficiency
- Focus on growth, customer loyalty/ experience, and monetisation
This makes it an efficient route to market for fintech startups, platforms, and service-led businesses.
White labelling works by separating financial infrastructure from brand ownership. The provider supplies the modular architecture, payment technologies, card issuing solutions, compliance controls, and tech stacks, while the business presents the services through its own or provided, branded interface.




