Cookie Policy | Equals Money Europe
Last updated: September 2026
This Cookie Policy explains how Equals Money Europe SA (“equals”, “we”, “us”) uses cookies and similar technologies on our website. It is designed to meet the requirements of the EU General Data Protection Regulation (GDPR) and Article 129 of the Belgian Act of 13 June 2005 on electronic communications, which implements the EU ePrivacy Directive (2002/58/EC), taking into account the guidance of the Belgian Data Protection Authority.
This policy should be read alongside our Privacy Policy, which explains how we handle the personal data we collect about you (including any personal data collected through cookies).
1. What is a cookie?
A cookie is a small text file that is placed on your device (computer, tablet or mobile phone) when you visit a website. Cookies are widely used to make websites work, to make them work more efficiently, and to provide information to the operator of the site.
We also use similar technologies that perform the same or comparable functions, including web beacons, pixels, tags, software development kits (SDKs), local storage and session storage. In this policy, “cookies” refers to all of these technologies.
2. Categories of cookies we use
We group cookies into five categories, matching the choices presented on our cookie banner. The categories determine when your consent is required:
- Necessary. These are strictly necessary to operate or deliver the service you have asked for and, for that reason, do not require your consent.
- Functionality. These enable basic interactions and functionalities that allow you to access selected features of our service and facilitate your communication with us.
- Experience. These help us to improve the quality of your user experience and enable interactions with external content, networks and platforms.
- Measurement. These help us to measure traffic and analyse your behaviour to improve our service.
- Marketing. These help us to deliver personalised ads or marketing content to you, and to measure their performance.
All categories other than Necessary are set only with your consent.
3. How we obtain your consent
When you visit our website for the first time, we display a cookie banner. The banner allows you to:
- Accept all cookies, including all non-essential categories;
- Reject all non-essential cookies (Necessary cookies will still be set, as they are required for the website to function);
- Manage your preferences by selecting which categories of non-essential cookies you wish to allow.
Non-essential cookies are not set on your device until you give consent. The “Reject all” option is presented with equal prominence to the “Accept all” option, on the first layer of the banner. We do not use a “cookie wall”: you can access our website whether or not you agree to non-essential cookies. You can change your mind at any time – see section 4.
Where cookies process your personal data, the lawful basis for that processing is your consent. You can withdraw your consent at any time, as easily as you gave it, without affecting the lawfulness of processing carried out before withdrawal.
4. How to manage or withdraw your consent
You can review and change your cookie preferences at any time by:
- Using the cookie preference centre on our website, accessible from the “Cookie settings” or “Manage cookies” link in the footer of every page;
- Adjusting your browser settings to block or delete cookies. Most browsers let you refuse some or all cookies, or be notified when a cookie is set. The exact method depends on your browser – see the help section of your browser for instructions.
Please note that if you block necessary cookies, parts of our website may not function correctly. If you block measurement or marketing cookies, you will still be able to use our website, but some content may be less personalised.
For Google Analytics specifically, you can install the Google Analytics opt-out browser add-on at tools.google.com/dlpage/gaoptout.
5. The cookies we use
The table below lists the cookies that may be set when you visit our website. The list is reviewed regularly. The specific cookies set on your device will depend on which categories you have consented to and which areas of the site you visit.
Note: Cookie names, providers and durations can change as we update our website and third-party services. If you would like an up-to-date list, or you cannot find information about a specific cookie, please contact us using the details in section 9.
5.1 Necessary cookies
5.2 Functionality cookies
5.3 Experience cookies
We do not currently set any cookies in this category. If we begin to use cookies that personalise content or your experience on our site, we will update this table and seek your consent before they are set.
5.4 Measurement cookies
5.5 Marketing cookies
6. Third-party cookies
Some of the cookies described above are set by third parties when you visit our website. We are responsible under Article 129 of the Act of 13 June 2005 on electronic communications for ensuring that your consent is obtained before non-essential third-party cookies are set via our site. The third parties are independently responsible for what they do with the data they collect through those cookies; for more information, please refer to their privacy notices:
- Google (Google Analytics, Google Ads, Google Tag Manager)
- Meta (Facebook, Instagram)
- Cloudflare
7. International transfers
Some of the third parties listed above process personal data outside the European Economic Area (EEA). Where this happens, the transfer is made under one of the safeguards set out in our Privacy Policy, which include an adequacy decision of the European Commission, the European Commission’s Standard Contractual Clauses (SCCs), or Binding Corporate Rules, together with any additional measures needed to protect your data.
8. Changes to this Cookie Policy
We may update this Cookie Policy from time to time to reflect changes to the cookies we use, our website, or applicable law. The date at the top of this policy shows when it was last updated. Where changes are material, we will draw them to your attention via the cookie banner or another prominent notice on our website.
9. Contact us
If you have any questions about this Cookie Policy or our use of cookies, please contact us at privacy@equalsmoney.com, or by writing to Equals Money Europe SA, Avenue Louise 231, 1050 Brussels, Belgium (enterprise number 0849.185.510).
You also have the right to lodge a complaint with the Belgian Data Protection Authority (Autorité de protection des données / Gegevensbeschermingsautoriteit), Rue de la Presse 35 / Drukpersstraat 35, 1000 Brussels, Belgium – by email at contact@apd-gba.be, by telephone on +32 (0)2 274 48 00, or via www.dataprotectionauthority.be. If you live or work in another EEA country, you may also complain to your local data protection authority.