Buying a Rolex in Dubai: Your guide to luxury purchases

Euan Robb


Are you considering purchasing a Rolex in Dubai? For avid watch enthusiasts in the UK looking to invest in a new or pre-owned Rolex, Dubai offers a unique and advantageous shopping experience.

This blog post will guide you through the process, highlighting the benefits and offering insights into how Equals Money's international payment services can streamline your purchase.

About Equals Money

Why buy a Rolex in Dubai?

Dubai, known for its opulent lifestyle and tax-free shopping, is a haven for renowned brands and luxury watch enthusiasts. The city offers vast collections of premium watches, often at more competitive prices than in the UK. Plus, the diversity in choices, the availability of limited edition pieces, and the personalized experience make Dubai a go-to destination for those seeking something truly special.

1. Extensive selection and availability

Dubai's luxury watch market is vast. You'll find a wide range of models, from the classic Submariner to the elegant Daytona. The unparalleled selection and availability of rare and limited edition watches also sets Dubai apart from other markets.

2. Competitive pricing

Thanks to the tax-free status, watches can be more affordable in Dubai. While the initial or retail price might seem similar to UK prices, the absence of VAT often makes the overall cost lower.

3. Authenticity and warranty

Purchasing from reputable dealers in Dubai ensures authenticity. Rolex watches come with an international warranty, giving you peace of mind wherever you are.

Navigating the purchase:

Buying authentic luxury watches abroad can be daunting. Here are some tips to help you navigate the process:

  • Research reputable dealers: Choose authorised new or pre-owned Rolex retailers to ensure authenticity.
  • Understand the warranty: Make sure you understand the international warranty that comes with your Rolex.
  • Keep track of exchange rates: Be aware of the current exchange rates to understand the real cost in GBP.

How Equals Money enhances your buying experience:

Equals Money's international payment services are designed to make your overseas Rolex purchase smooth and simple.

  • Competitive exchange rates: We offer competitive rates for over 140 different global currencies, letting you get the most out of every transfer.
  • Fast, secure transactions: With same-day and next-working-day transfers, our platform ensures quick and secure payments, crucial when dealing with high-value items like Rolex watches.
  • Forward contracts: Currency exchange rates fluctuate constantly, and this can impact the amount you will pay for a Rolex in GBP. Equals Money offers payment solutions such as forward contracts that allow you to fix a current exchange rate for a payment or transfer up to 24 months in advance. This lets you know in advance how much your purchase will cost you in GBP and allows you to take advantage of a favourable exchange rate prior to your purchase.* You are committed to the rate you’ve booked regardless of how it moves after the fact, presenting a potential disadvantage in choosing a forward contract. However, many looking to purchase luxury goods abroad find the stability offered by a forward contract outweighs this disadvantage.
  • Expert guidance: Our team of in-house experts are always on hand to guide you through the process and answer any queries. Subscribe to get daily currency news.


Buying a Rolex in Dubai is an attractive option for UK residents seeking new or pre-owned luxury watches at competitive prices. With the right preparation and the support of Equals Money's international payment services, you can make your personal luxury purchase efficiently. 

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*Equals Money can only offer forward contracts to facilitate payments for goods and services.

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