Buying an Audemars Piguet watch in Dubai: A guide to luxury purchases

Euan Robb

Dubai, with its luxurious allure and unmatched shopping experiences, offers an ideal setting for acquiring an exquisite Audemars Piguet watch. This guide is crafted for UK aficionados of Audemars Piguet, detailing the advantages of purchasing in Dubai and how Equals Money's international payment services can enhance your buying journey.

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Why Dubai is the premier destination for Audemars Piguet enthusiasts

Dubai’s luxury market is a treasure trove for high-end goods, particularly Audemars Piguet watches, known for their exceptional craftsmanship and innovative designs. The city's unique position in the luxury market offers several compelling benefits for potential buyers.

1. Exclusive collections and rare finds

Dubai's status as a global luxury hub means that it often hosts exclusive Audemars Piguet collections and limited editions, offering pieces that are hard to find elsewhere, including in the UK.

2. Competitive pricing advantage

The tax-free shopping environment in Dubai can translate into more attractive prices for luxury watches compared to the UK market. This, combined with a strong negotiation culture, can lead to significant savings on your investment.

3. Authenticity and global warranty

Purchasing from Audemars Piguet’s official boutiques or authorised dealers in Dubai ensures the authenticity of your watch, backed by a comprehensive international warranty.

Guidelines for a smooth Audemars Piguet acquisition

To ensure a successful purchase, consider these tips:

  • Stay informed on exchange rates: Keep an eye on the GBP to AED exchange rate to accurately assess the "real" cost of your purchase.
  • Visit authorised retailers: Ensure the authenticity of your Audemars Piguet watch by purchasing from official boutiques or certified dealers.
  • Review warranty and services: Understand the specifics of the international warranty provided by Audemars Piguet to know what services and protections are included.

Simplify your purchase with Equals Money

Equals Money's international payment service offers a seamless and efficient transaction experience, ideal for your Audemars Piguet purchase in Dubai.

  • Competitive exchange rates: We offer competitive rates for over 140 different global currencies, letting you get the most out of every transfer.
  • Fast, secure transactions: With same-day and next-working-day transfers, our platform ensures quick and secure payments, crucial when dealing with high-value items like Rolex watches.
  • Payment solutions: Currency exchange rates fluctuate constantly, impacting the amount you will pay for a luxury watch in your native currency. Equals Money offers payment solutions such as forward contracts that allow you to fix a current exchange rate for a payment or transfer up to 24 months in advance. This lets you know exactly how much your purchase will cost you in GBP and allows for effective budgeting.* You are committed to the rate you’ve booked regardless of how it moves after the fact, presenting a potential disadvantage in choosing a forward contract. However, many looking to purchase luxury goods abroad find the stability offered by a forward contract outweighs this disadvantage.


Choosing Dubai as your destination to purchase an Audemars Piguet watch presents a unique opportunity to explore luxury while potentially benefiting from savings. With Equals Money's international payment services, you can navigate this high-value transaction with ease and assurance.

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*Equals Money can only offer forward contracts to facilitate payments for goods and services.

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