Private banks and wealth managers are expanding their service offering to meet the growing demands of today’s high-net-worth (HNW) and ultra-high-net-worth (UHNW) clients. This diversification ensures that clients receive value beyond just portfolio returns, while advisers create opportunities to extend trusted relationships into new revenue streams.
Changing expectations: Clients want more than investment advice
HNW individuals are no longer content with siloed investment services. They’re looking for holistic solutions that support their entire financial journey, from wealth creation to legacy planning.
A 2024 Capgemini report highlights that 56% of HNWIs globally are seeking value-added services such as estate planning, tax tax optimisation, philanthropic advisory, and even lifestyle and concierge support. With growing international mobility, many also need help managing complex tax tax rules, residency requirements, and cross-border transfers.
The next generation is reshaping the wealth landscape
We’re in the middle of the largest intergenerational wealth transfer in history. As trillions move from baby boomers to millennials and GenZ, the profile and priorities of wealth clients are evolving fast.
Younger clients tend to favour digital-first experiences. They expect real-time payments, personalised dashboards, and access to new asset classes like crypto or sustainable investments. They also care about aligning their portfolios with personal values, making impact investing and ESG considerations more mainstream.
Fintechs and neobanks have capitalised on this shift with low-cost, agile platforms that offer convenience and customisation. Wealth managers need to respond by blending traditional advisory with modern, tech-enabled services.
Expanding services – without the operational drag
To keep up, wealth managers are partnering with fintech providers to embed new financial services directly into their platforms. Thanks to API technology, they can now offer features like international payments, multi-currency wallets, or tax-efficient cross-border transfers – all without the complexity of new licences or infrastructure.
This innovation allows non-banks to incorporate banking technology via our banking rails and payments networks. For example, we’ve been working with Chorus TM, a global treasury management solution for the music and entertainment sector. They have used our API technology to integrate financial services to enhance their global reach and operational efficiency. Their platform can now offer fast, secure payments, real-time spending reports and streamlined reconciliation for their customers.
How Equals Money supports next-gen wealth services
At Equals Money, we help wealth managers future-proof their offering. Our platform makes it easy to integrate fast, secure international payments and multi-currency capabilities into your client services. Whether you're helping clients move funds globally or manage cross-border finances, we handle the operational side so you can stay focused on building trusted relationships.
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