The best countries to buy luxury watches

Euan Robb


Luxury watches are more than just timepieces; they are symbols of craftsmanship, heritage, and investment. For enthusiasts and collectors in the UK, purchasing a luxury watch can be an exciting endeavour, especially when considering the global market.

This guide will explore the best countries to buy luxury watches and highlights how Equals Money's international payment services can enhance your buying experience.

International payments

1. Switzerland: The heart of watchmaking

Switzerland is synonymous with luxury watches. Brands like Rolex, Patek Philippe, and Audemars Piguet call this country home. Swiss watches are celebrated for their quality, precision, and prestige. When buying in Switzerland, you're not just purchasing a watch; you're investing in a piece of horological history.

2. Japan: A blend of tradition and technology

Japan is renowned for its innovative approach to watchmaking, with brands like Seiko, Citizen, and Casio leading the way. Japanese watches are known for their technological advancements and exceptional craftsmanship. Purchasing a watch in Japan can be advantageous due to the competitive pricing and unique designs unavailable elsewhere. Equals Money can assist in navigating the Yen exchange, offering competitive rates and expert insights.

3. United States: Diverse market and exclusive editions

The USA offers a diverse range of luxury watches, from classic Swiss pieces to innovative American designs. Cities like New York and Los Angeles host exclusive boutiques and limited-edition models. The fluctuating USD/GBP exchange rate can be a factor in your purchase, and Equals Money's real-time currency exchange services can be invaluable in securing a great deal.

4. Germany: Precision engineering and unique aesthetics

Germany, with brands like A. Lange & Söhne and Glashütte Original, is known for its meticulous engineering and distinctive aesthetic. The German watch market offers a different flavor of luxury, focusing on mechanical perfection and minimalist design. Equals Money's services can help you make the most of your Euro transactions, ensuring a smooth purchase experience.

5. United Kingdom: A local treasure trove

The UK itself hosts an array of luxury watch boutiques and pre-owned treasure troves. Brands like Bremont and Roger Smith offer unique British designs. Buying locally allows for a straightforward transaction, but for those seeking international brands, Equals Money's payment services offer the convenience and security you need for international transactions.


Purchasing a luxury watch abroad can be a rewarding experience. By choosing the right country and leveraging Equals Money's international payment services, you can make your purchase not only a memorable experience but also a smart financial decision. With Equals Money, you benefit from competitive exchange rates, expert guidance, and seamless transactions, ensuring your luxury watch purchase is as timeless as the piece itself.

Request a quote

Expert insights on demand

Sign up to our daily market reports to get the latest news and insights on worldwide currency movements straight to your inbox every morning.

Enter your email address below to subscribe.