When it comes to digital financial tools, there’s an overwhelming number of products promising to transform your business. As the Paradox of Choice teaches us, having more options doesn’t necessarily mean a better choice but instead can lead to decision paralysis. That may explain why, according to recent research commissioned by Equals Money, 55% of financial leaders don’t use budgeting and forecasting software, and 26% still rely on manual tracking methods.
Without more widespread adoption of digital technology, businesses leave themselves at a severe disadvantage, unable to compete at the speed of competitors or offer customers the real-time information they expect.
As Steve Paul, Deputy CFO at Equals Money commented, these businesses remain “reactive rather than proactive. Effectively, they’re operating in the dark.”
But, with 81% of financial leaders planning to upgrade their financial tools in 2025, we’re here to make your decision as simple as possible with our selection of three essential digital tools every financial leader needs.
Adopting digital financial tools really can transform your business but making the right decision is critical – introducing an unnecessary technology is worse than not adopting one at all.
Equals Money is here to support your business growth with essential digital solutions. If you need help deciding what your business needs, talk to one of our experts today.
