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ROAS CALCULATOR

Calculate your return on ad spend

Easily calculate your advertising efficiency with our free ROAS calculator, helping you measure return on ad spend and optimise your marketing budget.

Calculate
Please add 'ad revenue'
ROAS target:
0
You're not making positive returns on your ad spend—you're spending more than you're earning.

‍While this could be a long-term investment, it's currently costing you money. Evaluate your strategy to ensure it's sustainable.
You're generating returns, but they may not cover all business costs, such as production or ad creation.

Even if ads are profitable, your overall business might not be. Double-check your financials and ensure your margins allow for attribution inaccuracies.
Great news—you have a strong ROAS! However, it's crucial to align with other business areas to assess actual profit.

‍The best marketing teams stay plugged into financials to optimise spending and define a successful ROAS.
You should aim for £3000,00.

If you're getting over 200% ROAS, you're probably in a good spot!
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Equals Money Plc is registered in England & Wales No. 05539698. Equals Money Plc is part of Equals Group Plc (Registered in England & Wales No. 08922461). Registered Office: 3rd Floor, Vintners’ Place, 68 Upper Thames St, London, EC4V 3BJ. Equals Money Plc is authorised by the Financial Conduct Authority to provide payment services (FCA No. 488396). Equals Money Cards are issued by Equals Money International Limited pursuant to licence by Mastercard International Inc. Equals Money International Limited is authorised by the Financial Conduct Authority to conduct electronic money service activities under the Electronic Money Regulations 2011 (Ref: 900493). Equals Spend Cards are issued by Rapyd Payments Limited pursuant to licence by Mastercard International Inc. Rapyd Payments Limited is authorised by the Financial Conduct Authority to conduct electronic money service activities under the Electronic Money Regulations 2011 (Ref: 900688). Mastercard is a registered trademark, and the circles design is a trademark of Mastercard International Incorporated.